"It’s the relationship that is valuable. It’s the relationship that is profitable, not the control of the content or the distribution. That is the essential media moral of the internet story. It has taken 13 years of internet history for media companies to learn that, to give up the idea that they control something scarce they can charge consumers for, but they’ve finally learned it. That is the lesson of the death of TimesSelect."

— Jeff Jarvis on the death of NY Times’ TimesSelect. The lesson, as always? A media company makes money because of the subscriber’s value to advertisers.