In my personal track record, 2/3 of businesses made complete transformations or partial transformations of their businesses between the time we invested and the time we sold.
That’s a hell of a need for agility.
On top of that, there’s another demand for agility. Knowing you need to change is one thing, but knowing *which way* to turn is harder. A good agile team can put out lots of little features to see which ones get user uptake. Then they can respond quickly to the successes to see which ones reward further effort.
And for those who think this doesn’t matter because they’re not doing a startup: a startup may be your next competitor.
When Google entered the market, people thought search engines were over, a reasonably stable business. Now Google is worth more than Walmart, is energetically changing the advertising business, and is starting to shake up mobile telephony. They could well have a skunk-works team cooking up something in your industry, and if not, somebody else surely is.
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