Strategy, not technology, creates a disruptive impact

The term disruptive technology was coined by Clayton Christensen in his 1997 book The Innovator’s Dilemma. In the sequel, The Innovator’s Solution, he replaced disruptive technology with the term disruptive innovation because few technologies are intrinsically disruptive or sustaining in character. It is the strategy or business model that the technology enables that creates the disruptive impact.