"When we look at the evidence, we discover again and again that the best solutions to the world’s biggest challenges aren’t the ones we hear about the most. We could save many more lives during extreme weather events, for example, by insisting on hurricane-resistant building standards than we would by committing to Live Earth’s target of a 90% reduction in carbon emissions by 2050. This would be easier, much less costly, and ultimately do far more good."

— Bjørn Lomborg